Why You Need to Look Stupid to Get Smart

A man in a white Tyvek suit. Visor down. Gloves on. Bubble gum in his mouth.
He’s chewing. Slowly.

The room is silent apart from the hum of fans.

One idea hits. It’s simple. It’s not what anyone else suggested.
And it works.

Not because it looked good.
Because it solved the problem.

You’ve been trained to be right.
To know answers.
To prove competence.

But how often are you rewarded for taking a risk?

Let me be clear: risk is not recklessness.
It’s doing something unfamiliar, uncomfortable, or even dumb-looking, because it might work.

When was the last time you tried something that made you feel stupid?


Here’s what happens when you do:

  • You loosen your thinking

  • You break routines

  • You create room for breakthroughs

Most engineers and technical staff I meet are brilliant at solving the problems in front of them.
But not so good at creating the problems worth solving.

That’s where ideas start.
Not in clever meetings. Not on slide decks.
But in moments where something doesn’t fit.

Something strange.
Something off-centre.
Something… embarrassing.


A Short Story

A young guy I worked with years ago had a side hustle.
He started building a CRM system.

Didn’t tell his boss (me).
Didn’t tell his girlfriend.
Competition was big and well established, it could’ve been a complete waste of time.

18 months later?
Sold it to a massive insurance company.

His software can now be found in medical practices all over the world.
All because he followed a hunch that didn’t sound right to anyone else.

It looked stupid.
But it worked.


Want to start building ideas like that?

Here’s how:

  • Keep a “dumb ideas” notebook
    Write one idea a day. No matter how weird it seems.

  • Ask “what if?” not “how?”
    “How” makes you safe. “What if” lets you think.

  • Speak to someone who doesn’t know your job
    They’ll see your blind spots faster than you can.

  • Say yes to one thing that feels pointless
    It won’t be. It never is.


Questions to ask yourself this week:

  • What idea am I sitting on because it makes me look silly?

  • Who have I avoided talking to because I don’t want to sound inexperienced?

  • What experiment can I run without asking for permission?


The lads at TEG Academy have been through this.

We’ve launched.
We’ve failed.
We’ve sold.
We’ve bought.
We’ve taught.

And we’ll back you if you’re building something you believe in, even if no one else sees it yet.

Want to run something past us?

Get in touch.

We’ll listen. We might ask awkward questions. We won’t tell you to stop chewing gum…

Sign me up!

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